All chapters
Remanence and coercivityIntrinsic coercivity H_cJEnergy productLoad lineIrreversible loss

Drive a magnetic material around a full cycle of applied field and plot what comes back. Everything a datasheet tells you about a magnet is a feature of that curve.

3.1The full loop, and the one quadrant that matters

HBQ2 — WHERE A MAGNET WORKSQ1 — MAGNETISINGQ4Q3virgin curveB_r — remanenceH_cBJ curve (intrinsic)H_cJ — intrinsicthe one that matters(BH)maxlargest B×H rectangleThe loop's width is coercivity, its height is remanence, and the biggest rectangle you can fit under thesecond-quadrant curve is the energy product. Three numbers, one measurement.
Figure 3.1A permanent magnet in service never leaves the second quadrant — positive B, negative H — because its own demagnetising field opposes its magnetisation. The other three quadrants exist for magnetising, and for understanding what happens when something goes wrong.

A permanent magnet in service never leaves the second quadrant — positive B, negative H — because its own demagnetising field opposes its magnetisation. The other three quadrants exist for magnetising, and for understanding what happens when something goes wrong.

3.2The four numbers on every datasheet

  • Remanence, B_r (tesla). The flux density left when the applied field returns to zero. How strong the magnet is. Sets the back-EMF and the torque per amp.
  • Coercivity, H_cB (kA/m). The reverse field that drives B to zero. Often quoted, rarely the number you want.
  • Intrinsic coercivity, H_cJ (kA/m). The reverse field that drives the magnetisation to zero — the field that genuinely destroys the magnet rather than merely cancelling its flux. This is the number that matters for demagnetisation safety, and it is always the larger of the two.
  • Maximum energy product, (BH)max (kJ/m³). The largest value of B × H anywhere on the second-quadrant curve — physically, twice the magnetic energy the magnet can supply to its external circuit per unit volume.

Important

(BH)max is the single best figure of merit because it captures strength and resistance to demagnetisation together. A datasheet quoting only H_cB is not telling you what you need to know.

3.3How much headroom is left in NdFeB

(BH)ₕₐₓ = B_r² / 4μ₀

Worked example 3.1The theoretical ceiling for Nd₂Fe₁₄B

Saturation B_r = 1.61 T
(1.61)² / (4 × 1.2566×10⁻⁶) = 516 kJ/m³

Commercial N52 reaches 398 to 422 kJ/m³ — about 80 per cent of the theoretical ceiling for this compound.

Why this matters

There is very little headroom left in NdFeB. Any large gain has to come from a different compound, not better processing — which is why the research money goes to MnBi, tetrataenite and cerium substitution rather than to refining what already exists.

3.4The load line — why an identical magnet performs differently in two motors

A magnet does not choose its own operating point. Its shape and the magnetic circuit around it do, through the demagnetising field it generates in itself.

A long thin magnet magnetised along its length has weak self-demagnetisation and sits high on the curve, near B_r. A short flat one sits low. The ratio is the permeance coefficient, or load line slope, and it is the reason a magnet quoted at 1.4 T delivers considerably less in an actual airgap.

0-200-400-600-800-1000-12000.000.250.500.751.001.251.50applied field H / kA·m⁻¹ (demagnetising, negative)flux density B / TGRADE N42 — sintered NdFeBKNEE-812 kA/mload line P_c = 1.6operating pointB = 0.797 TB_r = 1.320 TOPERATING POINT ABOVE THE KNEEFully reversible. Cool it down and it returns.H_cJ = 955 kA/m at 20 °C
20 °CP = 1.6
Figure 3.2Grade N42 characteristics. Watch two things as temperature rises: the whole curve drops (remanence falls at about −0.12 %/°C), and the knee climbs up and to the right much faster (intrinsic coercivity falls at about −0.6 %/°C). The knee is what kills magnets, and it moves five times faster than the strength does.

In plain English

Drag the temperature slider and watch two things happen at different speeds. The whole curve drops as remanence falls at about −0.12 %/°C. But the knee climbs up and to the right much faster, because intrinsic coercivity falls at about −0.6 %/°C.

The knee is what kills magnets, and it moves five times faster than the strength does.

3.5Reversible and irreversible loss

Reversible loss is the ordinary weakening of a hot magnet. Cool it down and the strength returns exactly. Nothing has happened.

Irreversible loss occurs when the operating point is driven past the knee. Whole domains flip and do not flip back. Cool the magnet down and it is permanently weaker; the only recovery is to remove it and re-magnetise it in a saturating field, which in a bonded rotor means scrap.

Important

Both conditions are needed at once. A hot magnet at a benign operating point is fine. A cold magnet hit with a large reverse field is fine. A hot magnet hit with a large reverse field — a short-circuit fault at the end of a hill climb — is how rotors are destroyed.

Motor demagnetisation analysis is always run at maximum temperature and maximum fault current simultaneously, never at either alone. Chapter 9 works through that case.

3.6Reading a grade code

Two parts. The number is (BH)max in MGOe — multiply by 7.96 for kJ/m³. The letters are the maximum operating temperature, and they are bought by adding heavy rare earths.

N42SHN= neodymium42= (BH)max in MGOe → 42 × 7.96 = 334 kJ/m³SH= max operating temperature 150 °CTEMPERATURE LADDER — EACH RUNG COSTS REMANENCE AND HEAVY RARE EARTH(none)80 °CDy/Tb0B_r 100 %M100 °CDy/Tb~1 %B_r 98 %H120 °CDy/Tb~2 %B_r 95 %SH150 °CDy/Tb~3 %B_r 92 %UH180 °CDy/Tb~5 %B_r 88 %EH200 °CDy/Tb~7 %B_r 84 %AH230 °CDy/Tb~9 %B_r 80 %A 33EH magnet survives 200 °C and gives up a fifth of its remanence and most of its cost advantage to do it.Grade selection is a thermal decision made at the fault case — never a catalogue decision.
Figure 3.3The letters are not free. Each step up the temperature ladder means more dysprosium or terbium substituted for neodymium, which raises coercivity and lowers remanence — heavy rare earths couple antiparallel to iron. You pay in magnet strength, and in the scarcest elements in the crust, for the right to run hot.

3.6.1The letters are not free

Each step up the temperature ladder means more dysprosium or terbium substituted for neodymium, which raises coercivity and lowers remanence — heavy rare earths couple antiparallel to iron. You pay in magnet strength, and in the scarcest elements in the crust, for the right to run hot.

Quick check: test yourself

1.A supplier quotes H_cB = 900 kA/m and does not mention H_cJ. Why is that a problem?

Show answer
Because H_cB is the field that drives B to zero, not the field that destroys the magnetisation. H_cJ is always larger and it is the number that governs demagnetisation safety. Without it you cannot locate the knee, and the knee is what determines whether a fault destroys the rotor.

2.N52 reaches about 80 per cent of NdFeB’s theoretical (BH)max. What follows from that?

Show answer
That process improvement has nearly run out. B_r²/4μ₀ gives about 516 kJ/m³ for this compound and commercial grades already reach 398 to 422, so any large gain has to come from a different compound rather than better manufacturing.

3.Why does a hot magnet sometimes recover fully and sometimes not?

Show answer
It depends on whether the operating point crossed the knee. Above the knee the loss is reversible and cooling restores it exactly. Past the knee whole domains have flipped, the loss is permanent, and only re-magnetisation in a saturating field recovers it.

Chapter summary

Frequently asked questions

What is the difference between H_cB and H_cJ?+

H_cB, ordinary coercivity, is the reverse field that drives B to zero. H_cJ, intrinsic coercivity, is the reverse field that drives the magnetisation to zero — the field that genuinely destroys the magnet rather than merely cancelling its flux. H_cJ is always the larger of the two and it is the number that matters for demagnetisation safety. A datasheet quoting only H_cB is not telling you what you need.

What is the maximum energy product and why is it the best single figure?+

(BH)max is the largest value of B × H anywhere on the second-quadrant curve, in kJ/m³ — physically, twice the magnetic energy the magnet can supply to its external circuit per unit volume. It is the best single figure of merit because it captures strength and resistance to demagnetisation together. The theoretical ceiling is B_r²/4μ₀, which for NdFeB at saturation gives about 516 kJ/m³; commercial N52 reaches 398 to 422, roughly 80 per cent of the limit. Any large gain must come from a different compound, not better processing.

Why does an identical magnet perform differently in two motors?+

Because a magnet does not choose its own operating point — its shape and the magnetic circuit around it do, through the demagnetising field it generates in itself. A long thin magnet magnetised along its length has weak self-demagnetisation and sits high on the curve near B_r; a short flat one sits low. That ratio is the permeance coefficient, or load line slope, and it is why a magnet quoted at 1.4 T delivers considerably less in a real airgap.

What is the difference between reversible and irreversible loss?+

Reversible loss is the ordinary weakening of a hot magnet — cool it and the strength returns exactly, because nothing has happened. Irreversible loss occurs when the operating point is driven past the knee: whole domains flip and do not flip back, so cooling leaves the magnet permanently weaker. The only recovery is removal and re-magnetisation in a saturating field, which in a bonded rotor means scrap.

What do the letters in a grade code like N42SH mean?+

N is neodymium, 42 is (BH)max in MGOe — multiply by 7.96 for kJ/m³, so 42 becomes 334 — and SH is the maximum operating temperature, 150 °C. The letters are not free: each rung up the temperature ladder means more dysprosium or terbium substituted for neodymium, which raises coercivity and lowers remanence because heavy rare earths couple antiparallel to iron. You pay in magnet strength, and in the scarcest elements in the crust, for the right to run hot.

Reviewed by

SG

Sahil Goyal

Co-founder, Wingzman

LinkedIn
SG

Sourabh Goyal

Co-founder, Wingzman

LinkedIn

Magnets and Motors is an original educational series on permanent magnets and electric machines. Datasheet ranges, temperature coefficients and efficiency figures are representative standard-condition literature values, not measurements of a specific product, and sources differ on several. Always verify against the specific magnet and lamination datasheets in use before making design, procurement or certification decisions.